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A Bachelor of Arts in public relations and strategic communication prepares students for careers in strategic communication management. They are prepared to lead external corporate and public affairs initiatives with a variety of stakeholders including investors, customers, communities, activists and media, with an emphasis on data analytics, business objectives and crisis response.

Students are taught how to create and deliver engaging written, digital and face-to-face messages and become strategic storytellers. They also learn how to manage integrated communication programs, campaigns and resources in order to effectively advocate for their organization.

A degree in public relations and strategic communication from Ò»Æð²Ý is an extremely versatile degree. Here are a few examples of the many job titles our graduates hold:

• Account executive
• Brand manager
• Communications manager
• Content coordinator
• Creative director
• Digital engagement manager
• Digital marketing coordinator
• Digital strategist
• Director of marketing
• Director of product marketing
• Economic development director
• Event planner
• Manager of social, digital and enterprise communications
• Marketing communications manager
• Media intelligence manager
• Media relations manager
• Outreach coordinator
• Public affairs specialist
• Public information officer
• Public relations manager
• Social media manager 

Creative thinkers thrive in public relations, especially if you enjoy strategic storytelling, problem-solving and content creation. This major is a great choice because it allows creative individuals to apply their talents to fields like media relations, campaign planning, digital content and reputation management. At Ò»Æð²Ý Meadows, you’ll build skills in strategic thinking, which helps in navigating complex issues, crafting narratives and managing crisis communications. The degree will also teach you how to craft press releases, speeches and social media content while also learning how to manage relationships with media and stakeholders.

With a degree from the Ò»Æð²Ý Meadows public relations and strategic communication program, you will develop skills such as:

• Strategic writing and storytelling to different audiences
• Campaign planning
• Media relations
• Data analysis and research
• Digital and social media content creation
• Crisis management
• Ethics
• Critical thinking
• Professional skills such as leadership and advocacy

The PR and strategic communication program at Ò»Æð²Ý Meadows heavily emphasizes hands-on experience and real-world projects, including mandatory internships.

Each student in the program must participate in internships for credit hours toward their degrees. The Ò»Æð²Ý Meadows Intern Fellowship Program is one option that provides paid, hands-on experience, industry mentorship, and professional connections with nine leading Dallas arts and media organizations.

Practical courses like Video and Audio Production provide valuable hands-on skill development. And capstone courses such as the Boulevard Consulting Practicum have students conduct original research and develop a comprehensive public relations campaign for an actual client.

Students in the Ò»Æð²Ý public relations and strategic communication program have ample opportunities to work directly with industry professionals and clients. Among these are internships at agencies, corporations and nonprofits; consulting projects; a student-run communications agency with real-world clients; and capstone projects with regional and local clients. The program also affords direct access to a sprawling network of more than 3,000 Ò»Æð²Ý alumni and local executives.

PR and strategic communication students can apply for internships in corporate, nonprofit or government settings in locations including Dallas, Texas; Washington, D.C.; New York, New York; Taos, New Mexico; and London, England. As home to numerous Fortune 500 companies and global agencies, Dallas provides ample opportunities for internships with organizations such as Southwest Airlines, Burson-Marsteller, AT&T, Dallas Cowboys, George W. Bush Presidential Center and Golin. Many students complete multiple internships over the course of their studies.

Paid internships are offered through the Ò»Æð²Ý Meadows Intern Fellowship Program, a highly competitive internship offering hands-on experience, industry mentorship and professional connections with nine leading Dallas arts and media organizations.